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Everyone needs a little WHIMSY

December 3, 2009

Since 1977, artist and jeweler R. Craig Whitten has created one-of-a-kind jewelry for discriminating clients. From coast to coast, his pieces are designed to showcase each client’s individuality. His original designs can be seen regularly gracing instantly recognizable faces in music, television, stage and fashion.

The following interview explains his dedication to the use of recycled materials, his love of great design and most importantly – what’s next for the WHIMSY™ line.

How did the WHIMSY™ line come about?

In 2008, I created a very special ring as a gift for my wife Cynthia. She’s a huge fan of Murano glass bead jewelry, but she couldn’t find an attractive ring that would incorporate the beautiful beads. So, I created a simple, elegant piece that highlighted the beauty of the beads and allowed her to change them easily to match her various bracelets and outfits.

After seeing the ring, her friends and coworkers began asking for rings for themselves and to give as gifts. In 2009, we launched WHIMSY™, a collection of interchangeable bead rings that are uniquely customizable.

The WHIMSY line is created entirely using reclaimed and recycled sterling silver, 14-karat gold and gemstones. Why did you decide to use reclaimed materials in your designs?

It’s about being responsible. Everyone still wants beautiful jewelry and lots of style. They don’t have to sacrifice style in order to use reclaimed materials. With the WHIMSY™ jewelry line, the two come together for some truly gorgeous jewelry that you can feel good about wearing.

Why do you think it’s important for the jewelry industry to “go green”?

If we don’t who will? This may be a small step, but it’s a step in the right direction.

Where do you get your materials?

We purchase “old” gold, sterling silver and gemstones directly from consumers, rather than use post-industrial scrap materials. We also produce on-site. So we can say with certainty, that the WHIMSY™ jewelry line comes from 100% reclaimed materials.

What’s next in the WHIMSY™ line?

A new collection of ring designs is in process, with a release date for fall 2009. We also have several other pieces to add to the line, some of which also incorporate the use of glass beads. A third collection release is planned for spring 2010.

How can people purchase your products?

Our website is www.whimsyworldwide.com and includes an easy-to-use Store Locator. For convenience, there is also on online shopping option.

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!

 

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