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Keeping me organized: the Butler Bag

December 3, 2009

Alright, so I’m a little biased. Jennifer Groover, the inventor of the Butler Bag is a friend. But hey, it’s still the best handbag I’ve ever owned.

The Butler Bag helps me get (and stay!) organized. Filled with sturdy dividers, there’s a place for absolutely everything. No more searching for the cell while trying to navigate traffic. No more keys lost in the “black hole” of my old bags.

The inspiration came to Jen when she had her adorable twins. Anyone who has ever carried a diaper bag for one, can imagine the challenge of carrying one for two. Fruitless searching failed to turn up a bag that had anything other than the most rudimentary compartments. Finally, in desperation, she grabbed the silverware divider from the dishwasher – and viola! – the light bulb went off!

Not everyone with a great idea can turn it into a viable product, but lucky for us, Jen turned that idea, not only into a handbag that keeps us organized, but does it with style. Plus, Jen releases new collections, colors, sizes and styles regularly!

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!


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