Skip to content

SafetyTat is the tat that brings kids back!

January 5, 2010

As spring approaches, many families (including mine!) are likely to attend an amusement park to welcome the warmer weather. In our case, it’s the long-anticipated opening of the Harry Potter Theme Park at Universal in Orlando (we are literally counting the days!).

But, if you’re anything like me, the fear of losing your child in the crowded throngs definitely takes the edge off of the fun. When my children were younger, I actually had them wear NFL-sanctioned whistles around their necks (Seriously! See photo of my kids at Disney). Their instructions were, if they were to get separated from us to simply stand still and blow their whistle until I came to get them (not such great news for anyone standing near them, I must admit, but effective!).

Although the whistles were a solution, Michele Welsh of SafetyTat has come up with an even better one! Michele has created an award-winning line of temporary tattoos that help keep children safe and connected to their parents. These tats have been seen on Good Morning America and featured in Parents Magazine, as well as First for Women Magazine!

According to The National Center for Missing and Exploited Children, it is crucial that children carry some form of identification and family or emergency contact on them before visiting a destination like an amusement park. And, in fact, this is exactly how Michele stumbled upon her idea of safety tattoos when she visited an amusement park with her three young children.

“I wrote my cell phone number on each of my children’s arms,” Welsh says. “But after their sweat and the waterpark made the ink run, I thought, ‘it would be so much better if I could have a tattoo.’”

SafetyTat’s temporary tattoos are designed to be worn on a child’s arm or hand, and feature a parent’s mobile telephone number, making the child easy to find should they become separated.  There are tats just for boys (think dinosaurs, puppies, etc.) and designed for girls (butterflies and flowers) that make them fun to wear.

There is also a waterless “Quick Stick Write-on!” tattoo, which allows immediate, on-the-go safety. This is perfect for events with grandma and grandpa, the sitter, or even school trips. They require no water to apply – just a peel-n-stick skin appliqué. Made with SafetyTat’s proprietary tattoo material, Tateck®, this is ultra-durable, skin safe and waterproof. The tattoo will last an extra long time — up to two weeks — until you are ready to remove it. These are shipped blank, so that you can write your information on them with the included waterproof tattoo marking pen.

The tattoos have been so well received that Michele has recently expanded the product line. Now you can have tattoos that act as safety alerts for allergies, Autism and special needs, all of which could literally save your child’s life!

SafetyTat products are sold online at, and are also available nationwide at water parks, theme parks, museums and specialty children’s retailers.

SafetyTat is truly the “the tat the brings kids back!”

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!

One Comment leave one →
  1. Catherine permalink
    January 5, 2010 6:04 pm

    Our family went to Disney this fall, fully equipped with Safety Tats. Didn’t lose them even once, but the tats certainly gave us a little peace of mind.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: