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Doie Designs…bamboo never looked so beautiful!

April 20, 2010

Earth Day is fast approaching and to celebrate, the kids and I recycled over 500 lbs. of “naked books”  for a local paper drive. (Get you mind out of the gutter, the books have had their covers removed, rendering them “naked!”) Anyway, it got me thinking … what are some other easy ways to save the Earth? My top answer involved (what else!?) fashion!

You see, in my travels lately I’ve found a huge number of clothing and accessories manufacturers switching to greener materials, especially bamboo. According to a Fox News article I read recently, “…bamboo is an “a priori” eco-friendly material because it’s naturally pest-resistant, requires little water, is amazingly regenerative and [is] known to grow a foot a day. Bamboo also has a much lighter environmental impact than pesticide-laden conventional cotton and petroleum-derived nylon and polyester synthetics.”

Bamboo is a grass and is actually the fastest growing plant in the world! It can reach its maximum height in just 3-4 months and reaches full maturity in 3-4 years. It’s also completely sustainable, plus bamboo fiber is 100% biodegradable.

But the real key for me is that not only does using this great, sustainable material help the Earth, fabric made of bamboo has an incredible, silky feel and wonderfully luxurious texture. I’d call that the best of both worlds!

One of the coolest companies I’ve found to incorporate the use of bamboo in its materials is Doie Designs. Doie designer Sara Kirsner’s separates can be put together in a chic, individual way. These pieces are stylish, but casual – definitely created for the woman who is comfortable in her clothes and in her own skin!

Sara’s California Collection for spring was just released and it’s filled with pieces I simply must have! All three of the pieces I’ve highlighted are created using 92% viscose from bamboo.

First, the Big Sur Empire Hoodie. You absolutely can’t have too many. Paired with some shorts at the beach, jeans for a cool summer night, or thrown over a swimsuit on the boat, you won’t want to keep this loungewear staple in the gym! Available in white and silver (shown), black and white, and green and blue. Retail $120.

Next, this sexy one shouldered Laguna tank is a quintessential summer staple. Works with jeans, minis, shorts, skirts… you name it. And the cleverly flattering design hides a multitude of sins! Available in white (as pictured), green and black. Retail $64.

Finally, this Tiburon tennis / tank dress is far from ordinary! Style it up with heels or keep it simple with flip-flops. Perfect weekend wear. Retail $96.

About Doie Designs

Doie designer Sara Kirsner is a Marin County, California, native who currently lives in Los Angeles. Sara moved to New York City in 2002 to attend the Parsons School of Design. After interning for DKNY and Marc Jacobs, and freelancing in the design department at Ann Taylor, she decided to go out on her own and create Doie. In keeping with the Doie principles of producing locally, she recently moved herself, as well as her manufacturing, from New York City, to Los Angeles.

You can see more of the California Collection, or any of Sara’s other, fantastic collections at Doie. Or check out the easy-to-use store locator for brick and mortar stores and online stores in the US and Canada.

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!

 

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