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Celebrity secret: Makeup finishes by Skindinävia

May 25, 2010

Ever wonder how Hollywood A-listers manage to look so fabulous in the sweltering heat of sunny SoCal? I think about this every year as I watch my favorite stars walk the red carpet for premieres, charity events and awards shows.

And finally, I’ve found the answer! Skindinävia is a small, incredibly innovative cosmetics manufacturer whose sole purpose is to keep makeup looking fresh and flawless for up to 16 hours! Nicknamed “The Original Makeup Saver” this tiny firm offers some of the most sought-after “finishing” products for the stars of screen and stage. From Hollywood, to Broadway, to Las Vegas, celebrities use Skindinävia Makeup Finishes to keep makeup fresh under hot lights, during very active use, and to minimize touch ups.

Now that summer is here, I thought I’d try some of these “secret weapons” for myself. Every great face begins with a moisturizer and Skindinävia’s Summer Moisturizer is nothing short of amazing. Formulated just for summer, this is a light and hydrating mist!

The mist contains a water attracting moisturizer that mimics your own skin’s hydrating elements. Non-greasy, this is incredible under makeup — especially for those of us who suffer from oilier t-zones or shine. And, the Summer Moisturizer is so light, you can apply anywhere. Plus, there’s a built-in sunblock with an SPF of 8, so you are also protected during normal, daily exposure.

A 4oz. mist will last for three months, perfect for summer. But honestly, you’ll want to use this great mist all year long! Retail $39.00

After applying makeup (powder, liquid or mineral) you can finish your face just like your favorite celebrities do, with Skindinävia’s Cool Flash Makeup Finish. This is the true secret to a flawless face, even when the temperature is soaring.

The science: Cool Flash is a heat resistant makeup hold that provides a unique, encapsulated surface cooling technology that chills the makeup surface to 20°F (like an air conditioner). This means your makeup keeps a fresh look in the warmest temperatures and ensures you avoid makeup melting or sliding (icky!). The mist actually holds and blends foundation, eye shadow, blush, and concealer. This means fewer “touch ups” throughout the day! Your makeup looks great for hours and won’t crease, clump, slide, get shiny, or dry out. A 4 oz. mist will last for approximately 4 months. Retail $29

Now, I know that celebrities use Skindinävia makeup finishes to keep makeup fresh under hot lights, but I think that this would also be useful during workouts (cute guys at the gym after all!), anytime you’re outside in the summer, for brides and bridal parties, on vacation in some tropical locale and for women who suffer with hot flashes.

Skindinävia has been featured on NBC’s The Today Show where the mists were proclaimed a “kind of genius” (I agree!) and in Vogue magazine as a “Top 10 of 2009.” Most recently, Skindinavia’s products were used on the Zac Posen runway!

So, are you ready to look like a celebrity? Shop online and you’ll be red carpet-ready in no time!

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!


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